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Understanding THC and CBD Actual vs. Potential Levels


Our journey begins with understanding cannabinoids, a class of chemical compounds found in cannabis that has been reported to have beneficial properties. The two most commonly discussed cannabinoids are THC and CBD.

THC, or tetrahydrocannabinol, produces a psychoactive effect (the “high”) when consumed. CBD, or cannabidiol, is non-intoxicating.


Our packaging displays both the actual and potential levels of these cannabinoids. Actual refers to the level of these cannabinoids before the dried flower has been activated. Potential refers to the maximum level after the cannabinoids have been activated. THC and CBD occur in small amounts in nature. However, there are naturally occurring compounds which when activated by heating convert into THC and CBD in a process called decarboxylation. Common heating methods include combustion and vaporization.


Combustion (for example by smoking) is a popular method for consuming cannabis because it is fast-acting. However, smoking can feel harsher than other options and may mask flavours associated with terpenes (other naturally occurring chemical compounds produced by cannabis). In vaporization, accessories called vaporizers heat cannabis below the point of combustion to transform cannabinoids and terpenes into a vapour that can be inhaled without creating by-products made during combustion.


The lower percentage value THC and CBD levels on our packaging indicate the actual levels – the larger THC and CBD levels refer to the potential levels. Health Canada requires all licensed producers to include both the actual THC and CBD levels, as well as the potential levels.[1]  

When determining the strength of the COVETM dried flower that you want, the THC Total or CBD Total is most commonly referenced. Our COVETM oils don’t require any additional heating and are ready for you to explore straight out of the box.

Our goal is to MAKE EACH EXPERIENCE A DISCOVERYTM. The approach we take is honest, uncompromising and not only focused on hand-trimmed, crafted quality cannabis products but also includes providing answers for you along your journey.

For more information, check out or follow us on social @covecrafted.

[1] Cannabis Regulations, SOR/18-144, s 124-127